Executive Background
I served as Chief Executive Officer of a technology company for 13 years, leading the business through sustained growth, operational expansion, and increased governance maturity.
My responsibilities included:
Strategy and execution
Go-to-market leadership
Enterprise growth
Commercial performance
Operational structure
Executive team development
Board reporting and alignment
Leading through scale fundamentally shapes how I work today - with clarity, discipline, and commercial focus.


My Approach
Growth changes the role of leadership.
As organisations expand, complexity increases, decision weight intensifies, and structure must evolve to match ambition.
I understand:
The transition from entrepreneurial drive to operational maturity
The pressure of sustained performance
The importance of discipline between CEO and Board
The structural adjustments required for sustainable scale
Leadership Through Scale
Experience Across Growth and Operations
Alongside executive leadership, I have extensive experience across go-to-market strategy, enterprise sales development, and operational performance.
This breadth enables advisory across:
Revenue quality and growth disciplines
Market positioning and enterprise expansion
Organisational structure and accountability
Executive alignment
Performance measurement and margin discipline
Governance clarity
My focus is always practical - strengthening real-world outcomes rather than applying abstract frameworks.
How I Think
In advisory and board environments, I prioritise:
Clarity over complexity
Commercial outcomes over process
Accountability over abstraction
Structure over improvisation
Discipline execution over ideas alone
Experienced judgement applied to consequential decisions.
Current Focus
Today, I work with growth-stage CEO's and Boards - primarily in technology and services business - through:
Advisory partnerships
Board roles
Select strategic engagements
Contact
We're here to help your business grow.
shane@shanebakeradvisory.com.au
0419467747
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